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Duke Energy Business Development

Lead Qualification
Project Summary and Highlights:
Duke Energy engaged Applied Marketing to target large-load, U.S based producers/processors with a project that will be ready to go within the next 12 to 24 months. The industry sector focus was on Aerospace, Alternative Energy, Plastics and Food & Beverage. Applied Marketing identified and contacted 301 targeted companies on behalf of Duke Energy executing its Target Marketing Initiative.

Timeline:
Qualification calls were started and completed ahead of schedule.

Results:
Applied Marketing qualification specialists made 895 dial attempts and obtained a decision from 146 (48.5%) companies. More importantly, 28 Qualified Leads and Suspects were uncovered from the 146 companies from whom a decision was obtained (19% success rate). Overall, Aerospace and Alternative Energy yielded the most qualified leads; while Food and Plastics produced more suspects and long term lead opportunities.
Duke Energy Corporation
www.duke-energy.com
     
Duke Energy
Lead Qualification
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