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Duke Energy Business Development

Lead Qualification
Project Summary and Highlights:
Duke Energy engaged Applied Marketing to target large-load, U.S based producers/processors with a project that will be ready to go within the next 12 to 24 months. The industry sector focus was on Aerospace, Alternative Energy, Plastics and Food & Beverage. Applied Marketing identified and contacted 301 targeted companies on behalf of Duke Energy executing its Target Marketing Initiative.

Qualification calls were started and completed ahead of schedule.

Applied Marketing qualification specialists made 895 dial attempts and obtained a decision from 146 (48.5%) companies. More importantly, 28 Qualified Leads and Suspects were uncovered from the 146 companies from whom a decision was obtained (19% success rate). Overall, Aerospace and Alternative Energy yielded the most qualified leads; while Food and Plastics produced more suspects and long term lead opportunities.
Duke Energy Corporation
Duke Energy
Lead Qualification
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