In order to maintain the momentum generated as a result of initial efforts, and since it may take six months to as long as three years from the time a company is first contacted to when a project is announced, Applied Marketing helps maintain periodic contact with companies to maintain visibility until a project emerges for consideration.
NOT INCORPORATING THESE POTENTIAL OPPORTUNITIES AS PART OF YOUR ONGOING BUSINESS DEVELOPMENT PROCESS IS A LOST OPPORTUNITY THAT CAN NOT BE RECOVERED AT A LATER DATE.
Applied Marketing will update the research on selected leads to identify new predictive activity that indicates a developing need for expansion or consolidation. For those leads with such predictive activity requiring further contact, Applied Marketing will initiate Lead Qualification follow-up with a phone call.
This methodology ensures that, over time, the pipeline will be filled with the best possible leads and that fewer new SmartLeads™ will be required to maintain a regular flow of new opportunities.
The cultivation process for potential projects:
