About Us|Business Development|Case Studies|Resources|Partners|Contact
Targeting
& Profiling		   Identifying
Leads		   Developing
Opportunities		   Cultivating
Opportunities		   Measuring
Results
Logo
Pipeline Management & Lead Monitoring|SmartMail™ E-mail Marketing|LeadTracker™
 
 
Header
Self-Identification and Qualification vs. Prediction
Custom e-mail campaigns are a cost-effective and powerful way to reach existing customers and build relationships with potential customers. Due to sheer volume alone, e-mail is an effective way to begin identifying prospects rom a large universe of potential candidates. With a designed plan and proper messaging, leads self-identify themserlves as having an interest with a project now or on the horizon. 2,500 E-mail leads yield an average 200+ responses that include follow-up lead qualification with an expected 5 to 10 project opportunities.

Campaigns consists of a programmatic approach where multiple distinct e-mails are sent on a pre-determined schedule. After a short period, the e-mails are modified and re-sent to the portion of the list that has not opened it. Interested recipients would click through to a landing page tied closely with the local market branding. Timely follow-up and qualification is a critical component of the e-mail program as research has indicated that a follow-up in the first 60 minutes has a much higher success rate due to freshness, and the likelihood of the target being at the phone number provided at that time.

A custom developed landing page:
1) Finishes the e-mail offering with additional content and facts,
2) Serves as a bridge to a complete Economic Developmin site, and
3) Provides a means to collect information and request a meeting.
SmartMail
      
Blurb
The value of impressions:
e-mail goes beyond leads,
and builds relationships.
By David Lambertsen
As someone who uses email everyday as part of an overall marketing approach, I have experienced the best - and the worst - of what email marketing can do. Spam wastes time and ultimately creates a poor impression of the sender – a branding error that is hard to undo. But when carefully developed and delivered, e-mail is an extremely powerful tool in a brand building arsenal. The key lies in a planned approach of content and frequency.

Research shows it takes multiple impressions to break through the clutter and create a connection. Creating a programmatic approach with e-mail is exactly the same concept as advertising on television or in print – just more cost-effective. Once you have decided on a program, content is king.The more you know about your audience, the more you can speak to them meaningfully and directly. With strong headlines and offers for “free” content (e.g., white papers) that relate to their needs, and their pains, effective marketers can build a relationship based on value before the first conversation ever takes place.

Never underestimate the planning it takes to be at the right place at the right time. With a solid strategy and an integrated approach, e-mail is an extremely effective tool in the bigger picture of brand-building, communication and, ultimately, lead generation.
Sign-up for a series of four targeted emails and receive an announcement template to promote your recent wins. Request Info   317-848-2075