About Us|Business Development|Case Studies|Resources|Partners|Contact
Targeting
& Profiling		   Identifying
Leads		   Developing
Opportunities		   Cultivating
Opportunities		   Measuring
Results
Logo
Lead Qualification|Appointment Setting|Appointment Support
 
 
Header
Applied Marketing will engage our telephone sales professionals to qualify the SmartLeads™ or SmartMail™ leads for current opportunities and future potential. Each lead will be contacted to determine:

1) A current or future project,
2) A willingness to consider your location, or
3) An interest in continuing a dialog or receiving information

Lead Qualification allows you to focus on what counts - pitching the benefits of locating a company within your region.

Applied Marketing will:
  • Make the calls to qualify targets for current, potential or future opportunities
  • Track, report and manage the lead qualification efforts with LeadTracker™
  • Pass the immediately interested leads to you for follow up
  • Evaluate the initial lead assessment efforts and adjust the Target Profile as needed to maximize new lead development
      
Defining Leads:
Qualified Leads
Companies with an active project or willingness to consider your region.

NEXT STEP: Introduce the Qualified Lead to our client
Suspects
Targeted companies with a potential future project and your region has not been ruled out. Or, companies who will not comment on future expansion but have indicated a willingness to receive promotional materials and accept future calls.

NEXT STEP: Integrate into Pipeline Process
Work in Progress
Companies we have contacted and reached the decision-maker but further follow-up is indicated. Follow up can include sending promotional materials, getting answers to a prospect’s questions, etc.

NEXT STEP: Monitor through LeadTracker™
Not Reached
Companies that we have contacted, but not yet reached a decision-maker, and intend to recycle. A company will be closed if it is determined that it would be more fruitful to initiate qualification of another SmartLead™ than to continue pursuing this one.
No Interest
Companies without expansion plans or have no interest in a continuing dialog.
Find out how affordable lead qualification packages are. They allow the limited time economic development agencies have to be spent on appointments and meetings. Request Info   317-848-2075