Results-Oriented Business Development Process
With nearly one million business locations with 25 or more employees in the U.S., it requires expert technique and a commitment to process to be a successful business developer. Applied Marketing has both. We can support our clients with any aspect of the process or manage and execute the entire process.
It starts with segmenting the universe of possible targets. Our experience and access to industry and company intelligence helps us navigate the depths of information to focus attention on the targets right for our client. Prioritizing target industries allows our clients to market to those segments representing the best opportunities.
Once the targets have been segmented, profiling describes the characteristics of the most likely target companies for the market area. Size measures, growth indices, geographic market, financial indicators, and more are considered to establish the market research parameters. Too many parameters will leave viable opportunities out of the mix and too few parameters will fail to effectively narrow the target lead pool to an acceptable level. Knowing how to find the right measure of profiling requires expertise.
Researching companies to find those meeting the Profile parameters can be a time-consuming and expensive process. However, doing so properly is less expensive and time consuming than cold-calling all of them or marketing to the wrong companies. Applied Marketing SmartLeads are researched and verified so our client can know these are the best targets for their market.